Practice Booster Campaign
New for 2010 are customized TV spots for chiropractors enrolled in the campaign by January 26, 2010.  Each DC enrolled in the campaign by January 26, 2010, will be given the option to have their photo and contact information added to the end of one of the TV spots. Each DC will also be given the choice of which market it plays in. The customized TV spots will be rotated with the other personalized and generic TV spots. To have the ad customized, all Practice Booster Campaign participants must have all materials (sign-up form/photo/contact information) to ICS by January 26. After that date, DCs will have to pay an additional $145 to have the TV spot customized.

Along with the personalized TV spot, chiropractors enrolled in the Practice Booster Campaign will also receive additional marketing materials emailed to them monthly. These professionally-designed marketing pieces are created to be easily customized and used. Archived materials can be found on the Members Only portion of the Web site and only those signed up for the campaign will have access.

Cost is $600, which can be paid in monthly installments of $50! To take advantage of the personalized TV spots, ICS members must be enrolled by January 26 to receive free customization of the TV ad. Click here to download the sign-up/renewal form.  Or sign-up online - click here to pay online !

Click here to view a mock-up of a personalized TV spot.

To view the IWantAHealthySpine Web site, click here .
To view an example of the December 2008 postcard, click here .
To view an example of the January ad, click here .
To view an example of the January talking points, click here .
To view sample pages form the marketing guide (additional service for enrollment into the campaign) click here .